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Kennedy Pack
5 frameworks from Dan Kennedy. Find your USP, know your market better than they know themselves, build authority from scratch, and create a referral engine.
- Kennedy USP Formula -- explain why you're different in one sentence
- 10 Smart Market Questions -- diagnostic questions revealing desires and fears
- Product Ascension Ladder -- map from first purchase to premium backend
- Authority Roadmap -- step by step from unknown to authority
- Referral System -- customers as your sales force