🏴‍☠️ The Main Question You're Not Asking

Your Brand: the Invisible Advantage

Author

Captain YAR
September 28, 2024 • Estimated Reading Time: 6 minutes

What's the one asset you own that nobody can take away?

Your personal brand.

It's not just for influencers or CEOs. It's your ticket to opportunities you can't even imagine right away.

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The game plan:

1. Stake Your Claim

Pick your lane and own it. Be the go-to person for something specific. "The AI Ethics Warrior: Making sure robots play nice with humans." Boom. Immediate clarity.

2. Build a BS Shield

Know what your audience fears. Create content that meets those fears head-on. But watch out for landmines – topics that'll make them slam the "unfollow" button faster than you can say "viral post."

3. Make Friends in High Places

Slide into your dream client's DMs. Not to sell but to learn. "Hey [John], your post on [Topic] blew my mind. Got 15 minutes to chat about [Shared Passion]? I'll bring the virtual coffee."

4. Become a Content Alchemist

Study the masters in your field. What's their secret sauce? Break it down, mix it up, and create your flavor. It's not about copying – it's about evolving.

5. The Drip Method

Consistency trumps perfection. Create a content schedule that doesn't make you want to tear your hair out. Even 15 minutes a day can spark a revolution.

Building your brand isn't about becoming famous. It's about becoming known by the right people for the right reasons. It's about creating your luck.

The world needs what you can give. So, what's your first move? Define your brand message, then come back and share it. Let's turn your expertise into impact.

The Magic Prompts👇

Clarify Personal Brand 

I work in [describe your field], focusing on [specifics of your work]. My goal is to [state what you want to achieve] for [describe your ideal audience]. Summarize what I should be known for and suggest a compelling title that reflects my online persona. Also, outline key topics and values I should emphasize to create a consistent presence online.

Don't Alienate Your Audience 

Considering my audience’s dreams of [what they aspire to] and their fears of [their concerns], create a list of 10 things I should not be saying or doing online to build trust and connection. When you’re done, let's review and adjust the list for better fit.

Reach Out for a Conversation 

Draft a casual message inviting [dream customer] to a 1-to-1 chat. Mention 3 things from their LinkedIn profile that I’d like to discuss, and keep the tone relaxed and friendly, as if writing to a close person. This is their LinkedIn summary for reference: [paste their LinkedIn profile or key info].

Learn from My Role Models 

Three people I admire are [YYYY]. I’ll share some of their content. Review their posts and summarize their approach to sharing ideas. Based on what resonates with my audience, suggest ways I can adapt these methods to my own social media posts.

Plan My Content Routine 

Using what you know about my topics, my audience, and my do’s/don’ts, create a weekly content schedule for [social platform]. Limit it to [number] hours a week across [number] days. Present this in a 4-column table:

1. Task

2. Description

3. Time Spent

4. Day of the Week

Let’s review and adjust as needed until it’s ready. Finally, give tips on how to implement it daily.

Begin creating your personal brand👇

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Stay curious, stay ravenous. For the greatest treasures are yet hidden! 🍺

Set sail,
Captain Yar