🏴‍☠️ Stop Using “Act as a” Immediately

Generic prompts are killing your AI’s edge.
One tweak turns “Act as a marketing expert” into a laser-focused operator. Build a real persona with mission, history, and guardrails, and watch the answers sharpen. This post hands you the 5-part recipe.

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If you’re still starting your prompts with “Act as a marketing expert,” you’re leaving massive quality on the table. It’s a decent start, but it often leads to generic, surface-level responses from the AI.

I was scrolling online and found a post that completely reframes this process. The person who shared it argues that instead of giving the AI a simple costume, you need to give it a complete identity. This contributor laid out a brilliant 5-part framework for creating Expert Personas that produce incredibly specific and high-quality outputs.

The mind behind it breaks it down into five core components, which I’ve grouped into three key insights for you:

Define the Persona’s Core Identity.
This goes way beyond a simple job title. You need to combine the Role & Goal with their specific Knowledge Base. Don’t just say “You’re a VC.” Instead, the post’s author suggests defining their mission: “You are a Silicon Valley venture capitalist whose goal is to decide if this pitch is worth a $1M seed investment.” Then, give them a history: “You have 20 years of experience, have reviewed 5,000 pitches, and have deep expertise in B2B SaaS.” This immediately focuses the AI on a specific worldview.

Establish Clear Communication Guardrails.
This is about controlling how the AI responds. The original poster brilliantly combines Tone & Style with Constraints. For the VC persona, the style might be: “Your tone is skeptical but fair, concise, and professional.” The real power comes from the constraints: telling the AI what not to do. For instance: “You will NOT give vague, positive feedback. You will be critical and point out at least 3 major weaknesses. Your response must be under 300 words.” This prevents the AI from defaulting to unhelpful, generic praise.

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Show, Don’t Just Tell.
This might be the most powerful step of all. The framework includes providing an Example Output. By showing the model exactly what a good response looks like, you eliminate guesswork. The expert gives an example like: “A good analysis looks like this: ‘Team: Strong, but lacks a technical co-founder. Market: TAM is inflated…'” This gives the AI a perfect template to follow, ensuring the structure and content of its output match your needs perfectly.

Combining all these elements transforms a basic prompt into a sophisticated instruction set. I was blown away by how logical this is! For a deeper dive into each step with more examples, you have to check out the original post. It will absolutely change how you build prompts.

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