Most folks use Claude like a slightly smarter Google
Open tab. Type question. Read answer. Close tab. That's the whole loop for most people. Two years in and they still wonder why their output looks identical to year one.
A guy on LinkedIn just dropped a 100-tip breakdown after he and his team actually went deep on the platform. Not "best prompts" content. Infrastructure. They were running workflows, storing context, connecting Claude to their real tools, shipping more than their headcount suggested they should.
His quote that stuck with me: "The gap between basic use and proper use was bigger than most people expect. It took us months to fully map it."
That gap is where the real money is. The prompts everyone obsesses over are the easy part. The system you build around them is where the leverage hides. Below are the eleven moves from his sample that actually move the needle.
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Projects: stop pasting your brand brief into every new chat
Every time you start a new chat and re-paste your tone guide, brand voice, reference docs, you're paying the same setup tax twice a day. Drop all of that into a Project once. Claude carries it across every chat inside that Project from then on.
This is not a small thing. Most knowledge workers spend 30% of their Claude time re-establishing context. Projects kill that tax entirely. One setup, infinite reuse.
If you only do one thing this week, make this it.
Skills: stop prompting, start triggering
If you do something more than twice, it's a Skill. Tone-of-voice rewrites, code review, weekly report generation, anything repeatable. You encode the workflow once and trigger it by name forever.
The mental shift here is the real unlock. You stop prompting Claude. You start triggering a teammate who already knows the job. No "as we discussed last time." No re-explaining the workflow. Just go.
This was the most underrated point in his whole list. Skills feel like a small thing until you actually start encoding workflows. Then suddenly your assistant has institutional memory.
MCP: connect Claude to your actual stack
Google Drive. Gmail. GitHub. Asana. Notion. Calendar. All hooked into Claude through MCP connectors, all readable and actionable directly. No more "let me copy that into the chat real quick."
This is the single biggest unlock for most knowledge workers. The reason your AI workflows feel clunky is you keep playing courier between your tools and the model. Stop. Plug them in.
Once Claude can actually see your inbox and your drive, the questions you ask change. You stop asking "help me draft" and start asking "find the threads where this came up and summarize the decision."
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The API tier: where serious money lives
Three moves stack here, each worth real dollars.
Prompt Caching cuts repeated input costs by up to 90% on the API. If you make volume calls with a fixed system prompt or reference doc, this matters more than any prompt tweak you could make. Real cash, not a vibes optimization.
Batch API gets you 50% off processing in exchange for a 12 to 24 hour turnaround. Anything you can queue overnight (bulk content, classification runs, big rewrites) belongs here. Most people pay full price for jobs that did not need to happen this second.
Files API lets you upload documents once and reuse them across calls. No re-upload tax on every request, faster responses, lower token spend. Small win that compounds for months.
If you're building on the API and not running all three, you're leaving four-figure savings on the table every month.
Memory: the toggle most people don't know exists
Settings. "Generate memory from chat history." Flip it on.
That one toggle turns every conversation into training data for your personal Claude. It learns who you are, what you work on, which projects matter, what you've already tried. Every chat after that gets sharper.
Most people don't know it's a toggle. They've been a stranger to Claude every single session for the last year. Flip it on today and the next two weeks will feel weirdly smooth.
Pair this with Adaptive Reasoning (the 4.6+ feature that auto-adjusts thinking depth per task) and you stop burning Opus tokens on simple follow-ups. Smarter, cheaper, no manual model switching. Free upgrade.
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Three moves to actually do this week
🔹 Build one Project. Pick your most repeated context, brand voice, codebase, client. Drop it in. Stop pasting it manually.
🔹 Flip on memory. Settings, generate memory from chat history, toggle on. Forget about it for two weeks and watch every chat get sharper.
🔹 Connect one MCP tool. Google Drive is the easiest start. The first time Claude reads a doc directly without you pasting it, you'll feel the shift.
These three moves take 20 minutes total and change the math on every conversation you have with Claude from now on.
Honesty poll: which one is you right now
